Communications Lecture in NJC

This blog post is written [almost] live by Humak’s Communications Manager Jarmo Röksä  who visited Nurmijärvi Campus in order to give brief introduction on the digital communication. This blog was written to demonstrate how to create strong search engine optimized content with tools WordPress gives to us.

Lecturing on Communications in Nurmijärvi

I had the pleasure to meet Humak’s Erasmus Exchange Students in Nurmijärvi today. I gave a presentation on the Humak’s communication strategy, different channels we are using and explained why we are doing the things in a way we are doing. After all, all communications you see in our internet pages – and especially what you don’t see behind the curtains – is created carefully and is continuously evaluated with the criteria we have set up for us.

This blog text was the last part of the lecture. This text were written in order to give a clear picture how to write a good SEO-strong text and what are the tricks we have to make with images. For instance, remember the meta data and the normal size for the photos you see in Humak’s web page have the width of 1200 pixels. It can be larger, of course, but large images lengthen the download times. But in order to have a good page which Google loves, it is recommended to have pictures in it.

Jarmo Röksä
Jarmo Röksä, Communications Manager in Humak, gave a presentation on digital communications for Humak’s Erasmus students.

I had our media assistant with me. Emilia Reponen is responsible for these images. She took the photos, had the fast fix to them (yes, it is a good idea to edit all the photos. The minimum should  be adding the contrast), emailed them to me and I uploaded them to this entry – all that took just few minutes. Of course, all the necessary meta data was put in to the images.

Other topics I briefly talked about were strategic communication, altering space of the media and how also our way to use social media services chances. Our way to use Facebook has evolved from the personal log book to the “meta media” – a collection of media commentary. I also talked how the younger generation finds new channels for their interaction. This obviously challenges the way how we can reach our audiences lets say after four-five years. Not only media has shattered around also our audiences are spread widely across the media landscape.

Then I went through the principles of SEO-strong text. Funny enough, in order to explain that I used Instagram photo I posted to Internet from my lecture in Turku campus. So, you can save the flap board paper and recirculate you drawing in this way. I kind of liked the idea.

Give Space to People’s Voice

Blog text is more interesting, like a good news story is, when you give the voice to other people as well. So, I shot some questions to lovely students Marga from Spain and Arnaud from France. I asked what they have learned from my lecture and how did they like it. I admit that I – with they following my writing – edited a text and deepened it a bit.

—”The subject was little bit difficult to follow, but it was interesting to learn about digital communications”, Marga said. For Arnaud it was interesting to learn strategic use of key words and how they affect to Google rankings. —”What we learned was that you have no easy way around to make well optimized pages for Google. You have to work hard for it”, Arnaud concluded.

Marga and Arnaud in Nurmijarvi Campus enjoying communications lecture
Marga and Arnaud giving a strong opinion of today’s course.

Communications can be done also by other means that the text

Roksa also demonstrated how to add video to the blog. This is called embedding and he took a random video from his Youtube channel. You copy the share -link of the Youtube video, then return to the WordPress and the editing window of the story you are writing. Select the place where to put the video in and press the button “Add Media”. Then select Insert from URL and paste the link to the top field of that page.

I chose random video from my YouTube channel. Enjoy the views of rainy Copenhagen.

— The fiirst version of this blog entry was written live in the front of the students i a class room. After returning home to Turku I edited the text and optimized it. Now this article is scoring high with all aspects of SEO.